Black Design Collective Workshop Brand Building 101

It’s time for part 2 of our Brand Building 101 workshop with Kadeem Pilgrim

This workshop will be held November 17th at 3pm PST / 6pm EST

The workshop will be held in person and virtually via zoom and is open to non members for a fee of $20

IMPORTANT NOTE:

To make the most of our upcoming workshop, please complete the following prep tasks:

1. Website Audit & Edit

  • Review your website and make any necessary updates.
  • Gather high-quality lifestyle and e-commerce photos for your products.
  • Ensure product details are accurate (availability, sizes, pricing, etc.).
  • Establish a method to collect email addresses with a clear CTA (e.g., a pop-up or sign-up form).

2. Social Media Audit & Edit

  • Refine your social media bio to include relevant links (website, press features, etc.).
  • Gather high-quality images and videos to create a cohesive, engaging feed.
  • Focus on adding short-form videos to your content mix, as these are essential for reach and engagement.

3. 2025 Prep

Have a basic outline of your:

  • Marketing and advertising budget
  • Product seeding and influencer capabilities
  • Unique creative approach or brand POV for the upcoming year

Preparing this information will help us dive deeper into enhancing your brand’s visibility and effectiveness in the follow-up session. We look forward to an impactful workshop