Byron Lars started designing under his own label in 1991 with a small collection of sportswear focusing on what Lars refers to as “twisted American classics.” What distinguishes Byron’s clothes from others is their body enhancing fit, meticulous workmanship and obsessive attention to detail. This level of thoughtfulness has rendered Byron’s clothes must-haves among celebrity A-listers such as Natalie Portman, Taylor Swift, Felicity Jones, Angela Bassett, Elle Fanning, Katherine Winnick, Kim Kardashian, Jill Scott, Vanessa Williams, Anika Noni Rose, Gabrielle Union, Regina King and Former FLOTUS Michelle Obama to name a few.
The formation of a new partnership with longtime colleague Sheila Gray has not only yielded a dynamic duo change in management, but also the name change of “IN EARNEST” for this newly established iteration of the firmly established clothing brand. Since by definition the new name means occurring to a greater extent or more intensely than before, IN EARNEST is also the brand’s credo!
Byron is a recent recipient of the Fashion Group International’s prestigious President Award honoring excellence in the fashion industry. He also received an honorary Doctor of Fine Arts from Pratt Institute in May 2022.